GM Category Director

4 days ago

Thiruvananthapuram, Kerala, India beBeeRetailer Full time ₹ 10,00,000 - ₹ 18,00,000

General Merchandise Leader

The General Merchandise Leader is responsible for developing, managing, and driving the GM category to deliver strong business performance in line with the company's strategy. This role involves assortment planning, vendor management, pricing, promotions, and driving category profitability while ensuring an exciting and relevant product mix for customers.

Key Responsibilities:

  • Category Strategy & Planning
    • Develop and implement a comprehensive category strategy for General Merchandise in line with customer needs, market trends, and company objectives.
    • Plan assortment, pricing, and promotional strategies to maximize sales and profitability.
    • Track and analyze category performance, market share, and competitor activity.
  • Buying & Vendor Management
    • Identify, negotiate, and onboard vendors/suppliers for the GM category.
    • Negotiate terms including pricing, margins, credit, and delivery schedules.
    • Build strong partnerships with suppliers to ensure reliable supply and innovation in product range.
  • Merchandising & Assortment
    • Design the product assortment, including core, seasonal, and promotional lines.
    • Ensure the right product mix is available across stores and channels (offline/online).
    • Work with the visual merchandising team to ensure effective in-store presentation.
  • Financial & Business Management
    • Own the P&L of the General Merchandise category.
    • Drive margin improvement through effective sourcing and cost negotiations.
    • Monitor sales, inventory, and stock turnover, ensuring optimal stock levels.
  • Cross-functional Collaboration
    • Work closely with Supply Chain Management for demand planning and replenishment.
    • Partner with Marketing for promotional campaigns and product launches.
    • Collaborate with Store Operations to ensure seamless execution of category initiatives.

Key Skills & Competencies:

  • Strong analytical and numerical skills with business acumen.
  • Negotiation and vendor management expertise.
  • Understanding of the retail landscape.
  • Customer-centric approach with ability to anticipate trends.
  • Strong planning and execution skills.
  • Proficiency in MS Excel, PowerPoint, and category management tools.

Qualifications & Experience:

  • Graduate/Postgraduate in Business Administration, Retail Management, or related field.
  • 6–10 years of experience in buying/category management, in General Merchandise or related categories.
  • Experience in retail is a must.
  • Proven track record of handling P&L responsibility.

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