
Senior Brand Strategist
2 days ago
Key Role
Associate Director Brand EquityThis senior position involves developing and implementing a robust brand program across product superiority, equity enhancement, and effective market penetration.
- Developing masterbrand architecture strategy on the category, crafting positioning with strong BCI, and designing 360 brand campaigns to drive equity and preference.
- Designing scalable superiority activation programs customizable for market type, creating multi-channel communication strategies for the master brand, and developing 'Always On' Digital plans for a 12-month calendar.
- Crafting Masterbrand Extensions' mix across premium ranges.
Key Requirements
- A minimum of 8-10 years of experience in core brand management in FMCG category, handling significant brand campaigns.
- MBA (Major in Marketing preferred)
- Minimum 3 years in brand management/brand equity.
Benefits
The Associate Director Brand Equity will collaborate with cross-functional teams to drive business outcomes. This role demands deep working knowledge of gathering consumer insights, deriving strategic execution-oriented insights, and commercial acumen to efficiently manage marketing & media budgets.
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