Senior Brand Strategist

2 days ago


Thiruvananthapuram, Kerala, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Key Role

Associate Director Brand Equity

This senior position involves developing and implementing a robust brand program across product superiority, equity enhancement, and effective market penetration.

  • Developing masterbrand architecture strategy on the category, crafting positioning with strong BCI, and designing 360 brand campaigns to drive equity and preference.
  • Designing scalable superiority activation programs customizable for market type, creating multi-channel communication strategies for the master brand, and developing 'Always On' Digital plans for a 12-month calendar.
  • Crafting Masterbrand Extensions' mix across premium ranges.

Key Requirements

  • A minimum of 8-10 years of experience in core brand management in FMCG category, handling significant brand campaigns.
  • MBA (Major in Marketing preferred)
  • Minimum 3 years in brand management/brand equity.

Benefits

The Associate Director Brand Equity will collaborate with cross-functional teams to drive business outcomes. This role demands deep working knowledge of gathering consumer insights, deriving strategic execution-oriented insights, and commercial acumen to efficiently manage marketing & media budgets.


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