Digital Marketing Director
3 days ago
Job Overview
">We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth. This is an excellent opportunity for a motivated individual who is passionate about digital marketing and has a strong background in developing, implementing, tracking, and optimizing digital marketing campaigns.
About Entigrity
Entigrity is a leading provider of offshore staffing solutions for medical billing companies. Our team is dedicated to delivering exceptional services and supporting our clients' growth and success.
Responsibilities
- Develop, implement, track, and optimize digital marketing campaigns across all digital channels;
- Plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns;
- Design, build, and maintain our social media presence;
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Braintstorm new and creative growth strategies;
- Plan, execute, and measure experiments and conversion tests;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Instrument conversion points and optimize user funnels;
- Collaborate with agencies and other vendor partners;
- Evaluate emerging technologies;
- Provide thought leadership and perspective for adoption where appropriate;
Requirements and Skills
- BS/MS degree in marketing or a related field;
- Proven working experience in digital marketing;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
- Experience in optimizing landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Working knowledge of ad serving tools (e.g., DART, Atlas);
- Experience in setting up and optimizing Google Adwords campaigns;
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Strong analytical skills and data-driven thinking;
Salary Range
$80,000 - $110,000 per year, depending on experience.
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