Digital Marketing Director

3 days ago


Ahmedabad, Gujarat, India Entigrity Full time

Job Overview

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We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts and drive business growth. This is an excellent opportunity for a motivated individual who is passionate about digital marketing and has a strong background in developing, implementing, tracking, and optimizing digital marketing campaigns.

About Entigrity

Entigrity is a leading provider of offshore staffing solutions for medical billing companies. Our team is dedicated to delivering exceptional services and supporting our clients' growth and success.

Responsibilities

  • Develop, implement, track, and optimize digital marketing campaigns across all digital channels;
  • Plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns;
  • Design, build, and maintain our social media presence;
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Braintstorm new and creative growth strategies;
  • Plan, execute, and measure experiments and conversion tests;
  • Collaborate with internal teams to create landing pages and optimize user experience;
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • Instrument conversion points and optimize user funnels;
  • Collaborate with agencies and other vendor partners;
  • Evaluate emerging technologies;
  • Provide thought leadership and perspective for adoption where appropriate;

Requirements and Skills

  • BS/MS degree in marketing or a related field;
  • Proven working experience in digital marketing;
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns;
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
  • Experience in optimizing landing pages and user funnels;
  • Experience with A/B and multivariate experiments;
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
  • Working knowledge of ad serving tools (e.g., DART, Atlas);
  • Experience in setting up and optimizing Google Adwords campaigns;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints;
  • Strong analytical skills and data-driven thinking;

Salary Range

$80,000 - $110,000 per year, depending on experience.



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