Digital Marketing Director
20 hours ago
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We are seeking a highly skilled Digital Marketing Director to join our team at Relay HumanCloud. As a key member of our marketing department, you will be responsible for leading and executing all digital marketing campaigns across various channels, including SEO/SEM, email, social media, and display advertising.
In this role, you will design, build, and maintain our social media presence, measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). You will also identify trends and insights, optimize spend and performance based on those insights, and brainstorm new and creative growth strategies.
You will plan, execute, and measure experiments and conversion tests, collaborate with internal teams to create landing pages and optimize user experience, and utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
This is an exciting opportunity to work with a dynamic team and contribute to the growth and success of Relay HumanCloud. If you have a proven track record in digital marketing and are passionate about staying ahead of the curve, we want to hear from you
Requirements and Skills:
- Bachelor's or Master's degree in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
Salary Estimate: $120,000 - $180,000 per year, depending on experience
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