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Media Planning and Buying Specialist

2 weeks ago

Mumbai, Maharashtra, India Schbang Full time

**Job Summary:**

We are seeking a seasoned professional to fill the role of Business Growth Manager, responsible for driving new business acquisition and revenue growth for our Media Planning & Buying vertical. This pivotal role will require the candidate to identify opportunities, lead client pitches, and secure high-value accounts.

The ideal candidate will possess a strong background in sales and business development, with experience in selling media solutions to brands across diverse industries. They should be adept at outbound sales, client relationship management, and consultative pitching for large-scale digital media campaigns.

This is a challenging role that requires excellent communication and stakeholder management skills, with the ability to build strong relationships with clients and partners.

**Responsibilities:*

  • New Business Development

- Identify, prospect, and generate leads for potential clients in sectors like D2C, E-commerce, FMCG, Fintech, and Retail.

- Develop and execute a targeted outbound sales strategy to secure high-value media planning and buying mandates.

- Create compelling media proposals, tailored pitch decks, and business growth strategies to win new accounts.

  • Client Engagement

- Act as the face of Schbang's media business in high-stakes client meetings and industry networking events.

- Develop long-term, consultative relationships with CMOs, Marketing Heads, and Brand Managers of potential clients.

- Stay updated on industry trends and competitors to position Schbang as a leading media partner.

- Maintain strong relationships with media publishers, ad networks, and OTT platforms to unlock exclusive inventory and collaboration opportunities.

  • Sales Strategy and Market Expansion

- Analyze market trends, competition, and client needs to refine Schbang's media sales and pricing strategy.

- Work closely with internal media teams to align sales efforts with execution capabilities and ensure a smooth client onboarding process.

- Identify opportunities for cross-selling and upselling additional Schbang services, including creative and influencer marketing.

- Track and report key business growth metrics, including lead conversion rates, deal closures, and revenue targets.