Paid Media Specialist
4 weeks ago
Responsibilities
Develop and execute media buying strategies across digital channels such as display, social media, search, video, and programmatic platforms.
Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions.
Negotiate media buys, including pricing, placements, and added value opportunities, to ensure optimal campaign performance within budget.
Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences.
Monitor campaign performance and conduct ongoing analysis to optimise media spend, targeting, and creative elements for maximum ROI.
Stay abreast of emerging media trends, technologies, and best practices to continually improve campaign effectiveness.
Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms.
Key Requirements
Bachelor&aposs degree in Marketing, Advertising, Communications, or related field.
Years of experience in media buying, preferably in an agency or advertising environment.
Proven track record of planning and executing successful media campaigns across digital channels.
Strong negotiation skills and ability to build and maintain relationships with media vendors.
Analytical mindset with proficiency in data analysis tools and platforms.
Excellent communication skills, both written and verbal.
Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
Familiarity with ad tech platforms such as Google Ads, Facebook Ads Manager, Google analytics, GTM etc. is a plus.
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