Solar Energy Acquisition Manager
2 days ago
About Candi Solar
Candi Solar is a dedicated solar partner for businesses across Asia and Africa. We combine international capital with local expertise in these regions to provide unique offerings to this underserved sector. Our approach is to take the risk so our partners don't have to, providing businesses with flexible, end-to-end solar and battery solutions that are built to last.
Job Description
We are looking for a Digital Expansion Professional to join our team and drive customer acquisition, optimise conversion strategies, and scale our growth efforts online and offline. This role requires taking ownership of lead generation, campaign optimisation, and organic growth strategies for the India and South African markets.
Responsibilities
• Develop and implement effective lead generation strategies using various channels, including Google SEM, LinkedIn, and Events.
• Collaborate with the Global Marketing Operations Management Team to bring all growth strategies to life and ensure the team meets targets.
• Design and implement conversion rate optimisation strategies to enhance campaign performance across various channels.
• Utilise data-driven insights to influence decision-making throughout the sales funnel and maximise return on investment (ROI).
• Lead A/B testing initiatives to evaluate the effectiveness of different growth tactics and strategies.
Requirements
• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.
• 5+ years of experience in growth marketing, digital marketing, or a related role, preferably within the solar industry or renewable energy sector.
• Proven track record in lead generation, campaign optimisation, and organic growth strategies.
• Strong analytical skills with experience in using data to drive decision-making and optimise marketing efforts.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Benefits
• Estimated Salary: ₹20 lakhs - ₹25 lakhs per annum (dependent on experience)
• Opportunity to work with a leading solar energy company
• Dynamic work environment and opportunities for professional growth
• Chance to make a positive impact on the environment
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