Marketing Leader

1 day ago

Meerut, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Job Summary

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  • The Marketing Head will drive the development and execution of a comprehensive marketing strategy to achieve business objectives. This includes identifying high-potential candidates, maximizing the current product portfolio through strategic line extensions, and sustaining high-volume brands.
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Main Responsibilities

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  2. Develop and execute a marketing strategy that aligns with business goals.">
  3. Analyze market trends, customer segments, and evolving market dynamics to inform marketing decisions.">
  4. Recommend strategic entry into new therapies and specialties to expand the company's offerings.">
  5. Implement innovative marketing strategies and tactics to drive project success and growth.">
  6. Sustain and grow established brands and line extensions.">
  7. Conduct ROI analysis for all major marketing investments to ensure maximum return on investment.">
  8. Manage the product lifecycle and marketing efforts according to the BCG matrix to optimize performance.">
  9. Lead and mentor a team of Therapy Heads and Product Managers to foster a culture of high performance, innovation, and accountability.">
  10. Drive marketing strategy implementation through the field force and train the team on promotional themes to ensure effective execution.">
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Requirements

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  • Strong analytical and strategic thinking abilities.">
  • Leadership and team management skills.">
  • Excellent communication and interpersonal skills.">
  • Experience in managing large portfolios across therapy areas.">
  • Deep understanding of market dynamics and customer segmentation.">
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Preferred Qualifications

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  • Prior experience in a similar role with a strong track record of success.">
  • Proven ability to work effectively in a fast-paced environment and adapt to changing priorities.">
  • Certifications or advanced degrees in a relevant field (e.g., MBA, MS in Marketing).">
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