Growth Specialist

7 days ago

Jamnagar, Gujarat, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 12,00,000

Job Title: User Acquisition Manager

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We are seeking a high-performing User Acquisition Manager to lead paid growth across Android, iOS, and Facebook Instant Games.

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This role is ideal for a marketer who treats growth as a mathematical problem, thrives on efficiency, and knows how to scale campaigns profitably.

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  2. Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin, and other high-performance ad networks.

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  3. Develop and manage budgets with the goal of maximizing ROAS, not just installs or CTR.

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  4. Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.

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  5. Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).

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  6. Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.

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  7. Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.

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  8. Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

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Requirements:

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  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.

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  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.

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  • Track record of scaling UA with positive unit economics.

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  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.

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  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).

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  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.

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  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

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Bonus Points:

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  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.

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  • Background in game monetization (e.g., IAP, rewarded ads) and live ops.

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  • Ability to brief and evaluate creative teams with performance-first instincts.

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  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

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What We Offer:

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  • Competitive salary + equity.

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  • High ownership role focused on scaling games profitably.

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  • Remote-first culture with flexible hours.

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  • Work with a sharp, driven team that values experimentation and results.

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  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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