Senior Growth and Marketing Specialist

1 week ago


Noida, Uttar Pradesh, India Alphanso Products Full time
Growth and Optimization Opportunities

We are looking for a Senior Growth and Marketing Specialist to join our team at Alphanso Products. As a key member of our team, you will be responsible for driving the growth and optimization of our e-commerce business.

About the Role

The ideal candidate will have 1-2 years of experience in a D2C brand or drop shipping business, with expertise in Google Analytics 4 (GA4), Meta Ads, Google Ads, and Shopify. They will possess strong analytical skills with proficiency in Excel/Google Sheets and have a proactive, self-driven mindset with a passion for problem-solving and innovation.

Key Responsibilities
  • Performance Analytics and Growth Insights: Track website performance, campaign effectiveness, and customer behavior using GA4 and Shopify Analytics. Generate reports, monitor KPIs, and provide actionable insights to drive revenue growth.
  • New Channel Expansion and Experimentation: Identify and explore new tools and platforms such as CRM systems, automation tools, and performance tracking solutions to optimize marketing and sales efforts. Experiment with influencer collaborations and affiliate partnerships.
  • Shopify and Website Optimization: Implement strategic changes on Shopify, including product listings, offer banners, and UX improvements. Work with developers and designers to enhance website performance.
  • Negotiation and Vendor Management: Collaborate with agencies, influencers, and third-party vendors for marketing initiatives. Manage partnerships with service providers like BlueDart, Delhivery, and third-party marketing tools.
Requirements
  • 1-2 years of experience in a D2C brand or drop shipping business
  • Proficiency in GA4, Meta Ads, Google Ads, and Shopify
  • Strong analytical skills with expertise in Excel/Google Sheets
  • A proactive, self-driven mindset with a passion for problem-solving and innovation
  • Strong negotiation skills to manage marketing partnerships and optimize costs
  • A hustler attitude – someone who thrives in a fast-paced environment, embraces experimentation, and executes ideas with speed and precision


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