Content Writer
3 weeks ago
Job Overview
We are seeking a skilled Content Writer to join our team at HR Yaar in Andheri East, Mumbai. This is a full-time role that offers an exciting opportunity to create compelling content and drive value for our fashion brand.
Salary: Upto 6 LPA
Key Responsibilities:
- Develop Engaging Content
- Create high-quality blog posts, social media updates, and web content that align with our brand voice and marketing goals.
- Conduct thorough research to identify and collect relevant digital assets, including videos, stories, journalistic pieces, images, and other content types.
- Verify the accuracy, relevance, and currency of content, ensuring compliance with industry, legal, and accreditation guidelines.
- Analyze Content Performance
- Analyze content consumption across all platforms and provide actionable recommendations to the marketing team.
- Collaborate with agency partners on monthly and quarterly content and creatives planning for social media.
- Digital Asset Management
- Maintain organized digital asset storage.
- Oversee end-to-end video scripting and direction.
Requirements:
- Minimum of 3-4 years of experience in producing content that increases engagement and drives leads for fashion brands.
- Experience working for a company from the Fashion Industry.
- Bachelor's or Master's degree in English, Journalism, or a related field.
- High level of creative thinking.
- Strong research and analytical abilities.
- Excellent writing, editing, and communication skills.
- Proficiency in content management systems and digital asset management tools.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Ability to work collaboratively with agency partners and internal teams.
- Strong organizational and project management skills.
- Attention to detail and commitment to producing high-quality content.
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