Senior Marketing Business Analyst

3 weeks ago


Bengaluru, Karnataka, India Epsilon Full time

Job Title: Senior Marketing Business Analyst

About the Role:

We are seeking a highly skilled Senior Marketing Business Analyst to join our team at Epsilon. As a Senior Marketing Business Analyst, you will play a critical role in contributing to the success of our multi-channel marketing engagements.

Key Responsibilities:

  • Develop campaign business requirement documents based on client discovery and intake
  • Follow the Software Development Life Cycle (SDLC) to build multi-channel marketing campaigns, including creating functional specifications, building complex campaign flowcharts and workflows, conducting unit and end-to-end testing, and deploying campaigns
  • Build waterfall and ad-hoc reports based on business requirements
  • Proactively work to improve delivery quality, repeatability, and on-time delivery of campaigns
  • Effectively communicate with clients, understand deliverables, and drive successful outcomes
  • Contribute to the development and implementation of best practices, standards, methodologies, and automation around campaign processes

Requirements:

  • 5+ years of relevant experience
  • Understanding of CRM solutions, marketing concepts, and marketing channels like direct mail, email, mobile, etc.
  • Experience in executing high-complexity, multi-channel marketing programs across multiple domains and industries
  • Hands-on experience with marketing automation tools like Salesforce Marketing Cloud (SFMC) or HCL UNICA Campaign or Adobe Campaign
  • Strong analytical and problem-solving skills, with the ability to interpret campaign data output
  • Expert SQL skills and ability to write queries for data manipulation
  • Ability to write HTML and JavaScript (preferred)
  • Detail-oriented, with strong organizational and interpersonal skills
  • Excellent written and verbal communication skills

About Epsilon:

Epsilon is a leading provider of multi-channel marketing solutions. We are committed to delivering exceptional results for our clients and are seeking talented professionals to join our team.



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