Senior Marketing Business Analyst
3 weeks ago
Job Title: Senior Marketing Business Analyst
About the Role:
We are seeking a highly skilled Senior Marketing Business Analyst to join our team at Epsilon. As a Senior Marketing Business Analyst, you will play a critical role in contributing to the success of our multi-channel marketing engagements.
Key Responsibilities:
- Develop campaign business requirement documents based on client discovery and intake
- Follow the Software Development Life Cycle (SDLC) to build multi-channel marketing campaigns, including creating functional specifications, building complex campaign flowcharts and workflows, conducting unit and end-to-end testing, and deploying campaigns
- Build waterfall and ad-hoc reports based on business requirements
- Proactively work to improve delivery quality, repeatability, and on-time delivery of campaigns
- Effectively communicate with clients, understand deliverables, and drive successful outcomes
- Contribute to the development and implementation of best practices, standards, methodologies, and automation around campaign processes
Requirements:
- 5+ years of relevant experience
- Understanding of CRM solutions, marketing concepts, and marketing channels like direct mail, email, mobile, etc.
- Experience in executing high-complexity, multi-channel marketing programs across multiple domains and industries
- Hands-on experience with marketing automation tools like Salesforce Marketing Cloud (SFMC) or HCL UNICA Campaign or Adobe Campaign
- Strong analytical and problem-solving skills, with the ability to interpret campaign data output
- Expert SQL skills and ability to write queries for data manipulation
- Ability to write HTML and JavaScript (preferred)
- Detail-oriented, with strong organizational and interpersonal skills
- Excellent written and verbal communication skills
About Epsilon:
Epsilon is a leading provider of multi-channel marketing solutions. We are committed to delivering exceptional results for our clients and are seeking talented professionals to join our team.
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