
Senior Influencer Marketing Manager
2 days ago
Job Overview:
">- Lead influencer marketing strategies to achieve brand goals and KPIs.
Key Responsibilities:
">- Develop a comprehensive understanding of the beauty/wellness industry, social media platforms, and influencer landscape.
- Identify and collaborate with key influencers across various platforms to create engaging content aligned with brand objectives.
Content Strategy & Execution:
">- Work closely with influencers to develop content calendars, ensure timely delivery of content, and optimize its performance.
- Collaborate with cross-functional teams to integrate influencer activities with broader marketing objectives.
Data Analysis & Reporting:
">- Monitor and analyze campaign performance using reach, engagement, and ROI metrics.
- Provide actionable insights and recommendations to enhance future campaigns.
Qualifications:
">- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong analytical skills with the ability to derive insights from data.
- Excellent communication, negotiation, and relationship management skills.
Requirements:
">- Ability to work in a fast-paced environment with multiple deadlines.
- Strong time management and organizational skills.
Preferred Skills:
">- Experience with influencer marketing software and tools.
- Knowledge of social media analytics and reporting tools.
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