Online Market Research Strategist

3 days ago

Gurgaon, Haryana, India beBeeResearch Full time ₹ 9,00,000 - ₹ 12,00,000

Job Overview:

We seek a skilled Online Market Research Specialist who combines business acumen with technical expertise to lead online research initiatives.

Key Responsibilities:

  • Collaborate with stakeholders to define research objectives aligned with company goals.
  • Design and implement online market research studies including surveys, consumer panels, and competitor analysis.
  • Segment and profile target audiences to ensure representative sampling and relevant insights.
  • Interpret research findings to generate strategic recommendations for marketing, product development, and sales teams.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business Analytics, Statistics, Data Science, or related field.
  • Proven experience in online market research, data collection, and panel management.
  • Proficiency with survey platforms and data analysis tools (Qualtrics, SurveyMonkey, SPSS, Excel, SQL, Python, or R).
  • Strong understanding of research methodologies and statistical techniques.
  • Familiarity with data visualization tools (Tableau, Power BI) and database management.
  • Knowledge of data privacy regulations and ethical research practices.
  • Excellent problem-solving skills and ability to translate data insights into business strategies.
  • Effective communication skills for presenting findings to non-technical stakeholders.

Preferred Skills:

  • Experience with digital marketing tools and online recruitment strategies.
  • Basic scripting or programming knowledge for automation and data manipulation.
  • Experience working in cross-functional teams with IT, marketing, and product departments.

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