Product Marketing Specialist

1 day ago

Delhi, Delhi, India beBeeDataHeavy Full time ₹ 75,00,000 - ₹ 1,50,00,000
Marketing Strategist

We are seeking a seasoned Marketing Strategist to develop compelling narratives and launch motions that drive commercial outcomes. This high-ownership role focuses on positioning, packaging, and enablement of data products.

Key Responsibilities:
  • Positioning & Messaging: Develop customer value propositions for India and broader Asia (MSME to mid-market).
  • Go-to-Market & Launches: Create launch plans for new features and data feeds; coordinate with Product and leadership to hit activation and pipeline targets.
  • Pricing & Packaging: Partner with Product and Revenue on credit-based/seat-based models, bundles, and enterprise plans.
  • Sales Enablement: Develop pitch decks, one-pagers, talk tracks, objection-handling guides, ROI calculators, and demo scripts tailored to lenders, insurers, and enterprise B2B teams.
  • Metrics & Reporting: Own a scorecard—SQLs and pipeline influence, launch adoption, activation and conversion rates, content-sourced opportunities, and win-rate lift.
  • Customer & Market Insight: Lead customer interviews, surveys, and competitive scans; maintain market maps and battlecards.
Qualifications:
  • MBA or equivalent degree with a focus on marketing or a related field.
  • 3–6+ years in B2B product marketing or closely related roles; banking/credit/fintech experience strongly preferred.
  • Proven ability to craft positioning for data-heavy products and to enable enterprise/regulated sales motions.

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