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Digital Media Strategist

1 month ago

Mumbai, Maharashtra, India Dentsu Creative Full time

Digital Media Strategist Role Overview

This role is responsible for developing and implementing effective digital media strategies for assigned brands. As a representative of Dentsu Creative, the personnel will aid clients in delivering value for campaigns through conceptualization and implementation of strategies and campaigns. This position contributes to overall brand management and achieves excellence in client expectations with the team.

Key Responsibilities:

  • Formulate and curate engaging digital content and campaign strategies across relative platforms for assigned brands.
  • Manage and supervise social and digital presence of assigned brands, including overall execution, online response management, and maintenance of respective online media properties.
  • Engage in hands-on interaction across online platforms, including Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, websites, mobile apps, relative blogs, forums, and more.
  • Collaborate with internal teams to conceptualize and execute project and campaign requirements on a routine basis, building internal teams' partnership.
  • Assist in formulating strategies by sharing creative input on ideas for campaigns based on primary experience in engaging and interacting with online consumers and the brand.
  • Prepare analysis, review, and reports on campaign effectiveness by tracking KPIs measuring the impact of social and digital media strategies.
  • Plan and prepare monthly and quarterly campaign plans for the brand.
  • Be actively involved in SEO, tech, media, and ORM efforts with support teams.
  • Proactively respond and react to changes within online media networks, including changes in functionality, methods of engagement, addition of new features, and more.
  • Responsible for managing and updating partner websites in collaboration with internal teams as deemed necessary.
  • Master media workflow and respective online tools to aid the brand.
  • Collaborate and guide immediate team members – Digital Media Executives.
  • Manage and overcome routine challenges.
  • Liaison with the client to maintain first-level contact with brand POCs.
  • Attend and cover on-ground events and workshops as deemed necessary.
  • Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns and projects.
  • Make efficient use of new trends in the digital industry for regular research and to devise implementation of related studies and techniques in routine.