Senior Marketing Director
1 month ago
NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to a diverse clientele.
We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings.
The Corporate Marketing, ABM Marketing role will lead a dynamic team focused on developing and executing Account-Based Marketing (ABM) strategies for Enterprise, SMB, and Government audiences. This includes creating and managing targeted marketing campaigns, enhancing brand awareness, and driving lead generation.
Responsibilities- Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
- Oversee the creation and communication of solution storytelling to ensure impactful and resonant messaging with key accounts.
- Execute marketing campaigns across various channels, including content, digital, and social media.
- Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
- Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achieve goals.
A minimum of 8 years in B2B marketing with at least 4 years in a team management role is required. Strong communication skills and expertise in ABM strategies are also essential. Proficiency in customer journey mapping, project management, and marketing automation tools is a plus.
Estimated Salary$120,000 - $180,000 per year, depending on experience and qualifications.
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