Paid Social Media Strategist

3 days ago


Dombivli, Maharashtra, India beBeeExpert Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

As a senior specialist in paid social media, you will lead the development and execution of effective campaigns across multiple platforms.

Key responsibilities include overseeing the strategy and performance of all paid social media channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.

You will be responsible for analyzing campaign results and making recommendations on budget allocation, as well as driving improvement through coaching team members to achieve monthly targets.

The role requires ownership of the full project lifecycle, ensuring high-quality delivery and key performance indicator (KPI) achievement through cross-functional teams. Collaboration with local marketing teams is essential, as is providing guidance on executing local tactics.

Contribution to best practice guidelines and sharing digital expertise within the organization is also a key aspect of this role.

A minimum of 5 years' experience in managing campaigns for at least two of the following channels (Meta, Snapchat, TikTok, Twitter) is required. Strong app acquisition expertise, ideal full-funnel marketing experience, and excellent communication skills are also necessary.

Utilizing analytical skills to translate data insights into actionable strategies is critical in identifying marketing opportunities, developing strategic solutions, initiating innovations, and influencing the broader team.

Knowledge of regulations, policies, and best practices in digital marketing is essential for this role.



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