
Fintech Growth Strategist
1 day ago
Job Title: Fintech Growth Strategist
About the Role:
- Develop and execute go-to-market strategies for launching new fintech SaaS products in the US market.
- Drive traction through community-led distribution, partnerships, and growth experiments.
- Build and optimize referral and affiliate programs to incentivize early adoption.
- Design and run tactical growth experiments to rapidly test acquisition channels and double down on cost-efficient methods.
- Track and analyze key performance indicators (KPIs) such as sign-ups, activation rates, CAC/LTV, and referral efficiency.
Required Qualifications & Experience:
- Bachelor's degree in Marketing, Business, Communications, Economics, or a related field.
- 5-8 years of experience in growth marketing with a proven track record in launching and scaling SaaS/fintech products.
Essential Technical Skills:
- Hands-on experience with distribution tactics via Reddit, Twitter, Discord, startup forums, affiliate forums, and community networks.
- Strong understanding of US market go-to-market strategies.
- Comfort in high-ownership, resource-limited environments.
- Data-driven mindset with strong analytical and storytelling skills.
Key Responsibilities:
- Go-to-Market Strategy Development
- Community-Led Distribution & Partnerships
- Growth Experiments & Analytics
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