Digital Advertising Executive

1 day ago

Anantapur, Andhra Pradesh, India beBeePaid Full time ₹ 15,00,000 - ₹ 22,50,000
Performance Marketing Specialist

We are seeking a highly experienced and skilled individual to drive profitable growth through paid advertising on Google and Meta platforms.

About the Role

This is a remote role based in India, with a US shift of 4pm IST - 1 am IST. You will be working with e-commerce businesses to develop and execute comprehensive paid ad campaigns on Meta, Google, and other performance platforms.

Responsibilities:
  • Campaign Strategy and Execution: Develop and execute campaign strategies that meet client objectives, leveraging data analysis and creative optimization techniques.
  • Data Analysis and Optimisation: Analyse campaign performance and make data-driven decisions to improve Return on Ad Spend (ROAS), Cost per Acquisition (CAC), and Lifetime Value (LTV).
  • Client Reporting and Collaboration: Own weekly client reporting and strategic reviews, while collaborating with cross-functional teams to drive integrated results.
  • Testing and Innovation: Run A/B tests across creatives, audiences, and landing pages to identify opportunities for improvement.
You Must Have:
  • 6-9 years of experience in a performance marketing role at an agency focused on e-commerce.
  • A proven track record of managing at least $5K+ monthly ad spend per client.
  • A strong understanding of ROAS, margins, and funnel bottlenecks.
  • Proficiency with Paid Ads like Google Ads, Meta Ads Manager, and attribution tools.
  • Hands-on skills with AI tools for ad copy, audience research, or automation.
What Success Looks Like:
  • Scaling accounts from $5K/month to $20K/month profitably.
  • Reducing CAC without hurting conversions.
  • Driving campaign insights that change a brand's trajectory.

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