Marketing Research Specialist

4 weeks ago


Delhi, Delhi, India Work Store Limited Full time
About Work Store Limited

We are a dynamic organization seeking a talented Marketing Research Specialist to join our marketing team for an 8-week internship. This role is ideal for someone passionate about product research, with a keen interest in exploring adjacent market areas and eager to contribute to the growth and development of exclusive brands in the B2B market.

Key Responsibilities:

  1. Product Research:
    • Conduct in-depth analysis on existing and emerging products in the stationary, cleaning, gifting, and CapEx sectors.
    • Analyze B2B market trends and consumer preferences to identify potential opportunities and challenges.
  2. Adjacent Area Research:
    • Investigate adjacent market areas to identify trends, opportunities, and potential partnerships.
    • Provide insights into how these areas can complement and enhance our current product offerings.
  3. Competitive Analysis:
    • Perform comparative analysis on similar products in the market.
    • Gather and analyze data on competitors' strategies, pricing, and market presence.
  4. Brand Analysis:
    • Study our exclusive brand partnerships and propose strategies for leveraging these relationships in the B2B sector.
    • Assist in the development of marketing strategies to enhance brand visibility and market reach.
  5. Report and Presentation:
    • Prepare comprehensive reports and presentations on research findings.
    • Presentation insights and recommendations to the marketing team and senior management.

Qualifications:

  • Graduate of a Bachelor's/Master's program in Marketing, Business, Market Research, or a related field.
  • Strong analytical skills and proficiency in data analysis.
  • Excellent verbal and written communication skills.
  • Prior experience in market research or a related field is a plus.
  • Available for a period of 8 weeks.

Salary: ₹10,000 per month



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