Lead Personalization Architect

2 weeks ago

Pune, Maharashtra, India beBeeAdobeTargetArchitect Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Seeking an experienced Adobe Target Architect to lead personalization and optimization initiatives across digital platforms. The ideal candidate will have deep expertise in Adobe Target, with additional experience in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) is a plus.

The role requires architecting and implementing Adobe Target solutions for personalized experiences across web and mobile platforms. Collaboration with cross-functional teams to integrate Adobe Edge for real-time decisioning is also crucial. Strategic guidance on AJO capabilities and journey orchestration will be provided by the successful candidate.

The job involves working with marketing and data teams to align personalization strategies with business goals. Ensuring scalable and maintainable architecture for Adobe Experience Cloud integrations is also essential. Additionally, supporting CDP-related initiatives and audience segmentation strategies will be part of the role.

Required Skills:
  • Strong hands-on experience with Adobe Target architecture and implementation
  • Exposure to Adobe Edge and its integration capabilities
  • A high-level understanding of Adobe Journey Optimizer (AJO)
Familiarity with Customer Data Platforms (CDP) and audience management is a plus.

If you are an experienced professional looking for a new challenge, please apply with your details.

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