Demand Generation Leader

1 day ago

Kozhikode, Kerala, India beBeeDirector Full time ₹ 25,00,000 - ₹ 30,00,000
About This Role

This leadership position is responsible for developing and executing full-funnel demand generation strategies to build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Key Responsibilities:

  • Strategic Demand Generation
    • Design and implement demand generation strategies to achieve quarterly pipeline and revenue goals.
    • Develop multi-channel integrated campaigns to drive alignment with Sales, SDRs, and Partner Marketing teams.
    • Evaluate campaign performance and ROI through A/B testing, attribution models, lead velocity, and other metrics to optimize programs in real time.
  • Account-Based Marketing (ABM) Leadership
    • Design and execute ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
    • Leverage firmographic, technographic, and intent data for targeting and messaging.
    • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Measurement, Analytics & Optimization
    • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.
    • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.
  • Team Leadership & Cross-Functional Collaboration
    • Establish operating rhythms with Sales, Practice leaders, Marketing, and Partner Alliances to align GTM motions and pipeline goals.
    • Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Qualifications:

  • 12+ years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

  • Demand Generation Director

    6 days ago

    Kozhikode, Kerala, India beBeeMarketing Full time ₹ 11,46,240 - ₹ 14,33,200

    Marketing Leader RoleWe are looking for a marketing leader to drive pipeline growth through digital and offline channels.Develop and execute a multi-channel demand engine strategy that spans inbound and outbound tactics, product-led growth, and ABM motions.You will tailor campaigns to persona-specific pain points and buying journeys. Build and manage...

  • Growth Catalyst

    1 week ago

    Kozhikode, Kerala, India beBee Leader Full time ₹ 20,00,000 - ₹ 25,00,000

    Unlock Growth and Drive InnovationAt the heart of our organization, we've witnessed rapid expansion in both revenue and scale over recent years. This accelerated growth has fueled our ambition, positioning us well for sustained expansion. Our success will stem from attracting visionary leaders who can shape our future.We operate across diverse industries and...

  • Strategic Workforce Leader

    22 hours ago

    Kozhikode, Kerala, India beBeeWorkforce Full time ₹ 20,00,000 - ₹ 24,00,000

    Job Title: Strategic Workforce LeaderAs a key member of our organization, we are seeking an exceptional Strategic Workforce Leader to lead our workforce management initiatives globally.This role will involve heading the workforce management, demand planning and fulfillment across entities worldwide. You will be responsible for designing and implementing an...

  • Lead Generation

    7 days ago

    Kozhikode, Kerala, India beBeeChief Full time ₹ 70,00,000 - ₹ 1,00,00,000

    Job Title: Chief Growth StrategistWe are seeking a highly skilled and experienced professional to drive our demand generation and pipeline creation engine for B2B and B2G businesses.The successful candidate will be responsible for:Developing and executing multi-channel campaigns to generate leads.Designing and implementing lead capture, scoring, nurturing,...

  • Strategic Cloud Growth Leader

    1 day ago

    Kozhikode, Kerala, India beBeeCloudGrowth Full time ₹ 15,00,000 - ₹ 25,00,000

    Job DescriptionWe are seeking a highly skilled Strategic Cloud Growth Leader to drive demand and build a qualified pipeline for our Microsoft services portfolio. This role involves developing and executing lead generation strategies to target enterprise, mid-market, and SMB clients for Microsoft solutions.Key Responsibilities:Develop and execute...

  • Lead Generation Executive

    5 days ago

    Kozhikode, Kerala, India CONNECTING 2 WORK Full time

    Job Description We are actively seeking a dedicated and enthusiastic sales person to join our growing sales team. The Inside Sales Lead Generation Representative will be responsible for the development of the lead generation program.Key responsibilities include: Prospecting, generating, qualifying, processing and following up on leads and appointment...

  • Executive Project Leader

    6 days ago

    Kozhikode, Kerala, India beBeeProject Full time ₹ 1,00,00,000 - ₹ 3,00,00,000

    We are seeking a seasoned project leader to spearhead high-stakes initiatives for major organizations.This pivotal role goes beyond mere execution – it demands optimization of frameworks, process improvement, and expert mentoring to ensure world-class outcomes.The JobLead the entire project lifecycle: planning, execution, delivery, and closure.Nurture and...

  • Production Operations Leader

    1 day ago

    Kozhikode, Kerala, India beBeeLeadership Full time ₹ 15,00,000 - ₹ 25,00,000

    Job Title: Production Operations LeaderThis is a pivotal role that oversees the day-to-day activities of our production plant. The individual in this position will be responsible for ensuring smooth operations, maintaining high productivity levels, and meeting customer demands.Key Responsibilities:Reconcile inventory against system records to ensure accuracy...

  • General Manager

    6 days ago

    Kozhikode, Kerala, India Livspace Full time

    As an General Manager - Governance , you will own the revenue of a region and manage the critical growth and performance metrics of both the business and people. You will take complete ownership of business critical initiatives - product launches, internal process improvements, category expansion, vendor base etc.Contribute actively to business decisions...

  • AI Innovation Leader

    1 day ago

    Kozhikode, Kerala, India beBeeArtificial Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

    Job Opportunity: AI Innovation LeaderOverviewWe seek an experienced leader to spearhead cutting-edge AI initiatives, focusing on Generative AI, Applied AI, predictive analytics, and automation projects.Key ResponsibilitiesDevelop and implement innovative AI solutions using modern frameworks and platforms.Design and deploy predictive analytics and forecasting...