Senior Marketing Technology Specialist

Unlock Your Career Potential as a Marketing Technology Specialist

The role of Senior Platform Specialist, Marketing Technology is an exciting opportunity for individuals who thrive in fast-paced environments and have a passion for marketing innovation.

As a key member of the MarTech team, you will play a vital cross-functional role in supporting platforms and processes within the global marketing tech stack. This position requires collaboration with various teams to ensure that marketing strategy and execution are aligned with APAC region requirements.

The daily tasks involve setting up and maintaining marketing, media, and advertising platforms, as well as supporting overall platform operations for WBD Streaming. You will be responsible for troubleshooting issues, documenting requirements, and performing UAT to ensure seamless integration.

Additionally, you will generate deeplinks, QR codes, and ad-hoc tracking links, monitor ad platforms, and QA platform performance during product enhancements and global launches.

Key Responsibilities:

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• Collaborate with APAC Subscriber Acquisition, Content, Partner Marketing, and Global Buying Teams to collect requirements for supporting media campaign initiatives.">
• Support senior MarTech team members with solutioning global-scale marketing automation projects by performing UAT, providing technical feedback, and creating both technical and stakeholder-facing documentation.">
• Intake platform support requests, document requirements, and perform troubleshooting steps prior to handoff to other MarTech resources.">
• Implement taxonomies and naming conventions across digital channels to ensure accurate data collection for global marketing performance analysis.">
• Generate deeplinks, QR code generation, and ad-hoc tracking link creation.">

Requirements:

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• Bachelor's Degree in Business, Finance, Marketing, Math or related field is required.">
• 3+ years of experience in marketing technology or media platform operations.">
• Experience with data governance, taxonomy management, and UAT of marketing automation.">
• Must have strong written and oral communication skills.">
• Must be able to prioritize and manage multiple projects and timelines.">

Nice to Have:

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• Familiarity with media planning, execution, and measurement. Agency experience a plus.">
• Experience with social media platforms, Google Marketing Platform, search, and programmatic.">
• Experience with pixel deployment and tag management, Google Analytics experience a plus.">
• Experience working with an MMP.">
• Experience with Airtable, Power Automate, or similar tools.">
• Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.">
• Experience in Direct to Consumer business. Experience within the OTT or Entertainment industry a plus.">

How We Get Things Done…

This last bit is probably the most important. Here at Warner Bros. Discovery, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them along with some insights from the team on what they mean and how they show up in their day-to-day.

Championing Inclusion at Warner Bros. Discovery

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.