
Lead Social Media Strategist
2 weeks ago
Job Title: Digital Marketing Specialist
We are seeking an innovative and creative Digital Marketing Specialist to lead our social media presence across platforms.
- Main Responsibilities:
- Develop a content strategy that aligns with our brand vision and business goals.
- Create engaging photo, video, and graphic content tailored for each platform.
- Manage and grow our online presence on Instagram, Pinterest, and other relevant platforms.
- Ideate and execute high-impact digital campaigns that drive brand awareness, engagement, and sales.
- Foster an active community by responding to comments and collaborating with influencers.
- Copywriting for social media and other channels.
- Analyse performance metrics, optimise content, and implement insights for better results.
- Stay updated on industry trends, algorithm changes, and best practices.
Qualifications:
- A minimum of 2-3 years' experience in digital marketing or content strategy (preferably in fashion, lifestyle, or beauty).
- An excellent understanding of social media, audience engagement, and industry trends.
- Ability to ideate and execute creative content.
- Experience in running digital campaigns (organic & paid).
- Hands-on experience with social media analytics tools and data-driven decision-making.
- A strong aesthetic sense and understanding of branding.
- Experience working with photographers and designers is a plus.
- Impeccable written and oral communication skills.
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