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Job Summary
The Senior Copywriter will be responsible for driving innovation and unifying clients' goals across services.
Key Responsibilities:
- Develop and execute creative strategies that align with the company's brand, vision, and business goals
- Lead and manage a team of copywriters, providing mentorship and fostering a culture of creativity and innovation
- Collaborate closely with designers to ensure words and visuals work seamlessly together
- Collaborate with marketing, product, and sales teams to develop innovative content and experiences
- Oversee the development of marketing campaigns, advertisements, and brand assets, ensuring brand consistency across all platforms
- Work on integrated campaigns, from digital and social media to TVCs, print, and beyond
- Manage budgets, timelines, and creative resources efficiently
Requirements
- Bachelor's or Master's degree in Advertising, Marketing, or a related field
- Minimum 2-3 years in a creative leadership role, preferably in an agency or in-house marketing team
- Strong expertise in storytelling and campaign development
- Proven ability to inspire and manage a team of creatives
- Excellent presentation and interpersonal skills to convey ideas effectively
- Ability to balance creativity with business objectives and KPIs
- Innovative mindset with the ability to navigate challenges creatively
