
Virtual Experience Specialist
24 hours ago
The role of a Webinar Specialist is pivotal in driving engagement, promoting products, and supporting lead generation.
Key Responsibilities:- Webinar Strategy & Execution:
- Develop a comprehensive webinar plan that aligns with marketing and sales objectives.
- Identify target audiences and create relevant, engaging webinar topics.
- Collaborate with internal teams to secure subject matter experts and ensure high-quality content.
- Oversee the webinar lifecycle, including scheduling, promotion, registration, live delivery, and post-event follow-ups.
- Manage the technical aspects of webinars, including platform setup, audiovisual coordination, and troubleshooting.
- Conduct rehearsals with presenters to ensure seamless delivery.
- Monitor and analyze webinar performance metrics, providing actionable insights for improvement.
- Work closely with the marketing team to align webinar themes with campaigns and goals.
- Collaborate with product marketing team to develop webinars that highlight key features and value propositions.
- Coordinate with marketing teams to create promotional materials, email campaigns, and social media content to maximize webinar attendance.
- Leverage analytics tools to track and optimize promotional efforts.
- Track attendance, engagement, and feedback to measure webinar success.
- Generate regular performance reports for internal stakeholders.
- Continuously improve webinar content, format, and delivery based on audience feedback and data insights.
Required Qualifications and Skills:
- At least 2 years of experience in webinar management, virtual events, or digital marketing.
- Strong organizational and project management skills.
- Familiarity with webinar platforms (ON24) and marketing automation tools (e.g., Salesforce).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects in a fast-paced environment with minimal supervision.
- Data-driven mindset with experience analyzing webinar performance metrics.
- Creative thinker with a passion for delivering engaging virtual experiences.
We offer a collaborative and innovative work environment where you can grow professionally and contribute to our mission of excellence.
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