Senior Digital Marketing Strategist

1 day ago

Hyderabad, Telangana, India beBeeDigitalMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Results-Driven Digital Marketing Leader

We seek a seasoned digital marketing expert to drive high-impact performance and brand campaigns across paid and organic channels.

Key Responsibilities:
  • Performance Marketing Strategy
    • Develop and execute ROI-driven digital campaigns across Google, Meta, LinkedIn, and other platforms for various programs.
    • Optimize campaigns to maximize leads and improve conversions while driving efficiency in cost per lead and cost per conversion.
    • Provide inputs on creatives, messaging, and landing page UX for better conversion outcomes.
  • Brand Visibility and Positioning
    • Design and execute brand visibility and positioning campaigns for all programs.
    • Drive high-funnel engagement through awareness initiatives aligned to admissions seasonality.
    • Work with creative and content teams to ensure brand consistency across channels.
  • SEO Strategy and Execution
    • Lead SEO audits and roadmap implementation across the website, executive education, and digital learning.
    • Monitor keyword rankings, optimize content structure, and collaborate with IT/content for crawlability and discoverability.
    • Track organic traffic performance and recommend tactical and structural improvements.
  • Event-Based Promotions
    • Run digital paid promotions for school-wide and program-specific events.
    • Ensure timely campaign launches, with strong tracking of registrations and conversion to attendance.
    • Work closely with admissions and events teams to align messaging and goals.
  • Stakeholder and Team Management
    • Collaborate with internal teams and external agencies to ensure consistent delivery.
    • Manage digital team members and provide support in campaign tracking, execution, and optimization.
    • Drive operational excellence across all digital marketing workstreams.

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