Digital Marketing Strategist

6 hours ago

Vadodara, Gujarat, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 18,00,000

Role Description:

  • Growth marketers drive customer engagement through targeted initiatives and campaigns.
Job Responsibilities:
  1. Analyze user journeys to identify areas for improvement and increase conversions on digital platforms.
  2. Collaborate with product, analytics, and digital marketing teams to design targeted campaigns based on customer personas and data insights.
  3. Use data analytics and segmentation to inform marketing strategies and measure their effectiveness.
  4. Develop end-to-end measurement frameworks for growth experiments and build dashboards to track key performance indicators (KPIs).
  5. Work with business intelligence tools to extract, clean, and interpret large datasets.
Key Skill Set Requirements:
  • 2-6 years of experience in growth/product marketing for a digital business/apps.
  • Customer-centric mindset and attention to detail are essential.
  • Prior experience working with campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
  • Hands-on experience with data extraction and interpretation tools like SQL, Power BI.
  • Prior experience executing D2C campaigns and content strategy.
  • Experience managing a digital portfolio for a bank/fintech/NBFC is an asset.
About the Role:

The Digital Business Unit aims to revolutionize banking by driving better customer experiences and engagement, transforming existing lines of businesses, and building new digital-only or banking-as-a-service-led digital business models.

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