
Mass Market Retail Channel Leader
3 days ago
Job Title: Mass Retail Distribution Head
">Job Summary
">The primary function of this role is to develop and implement distribution strategies that drive profitability in the mass retail channel. The successful candidate will be responsible for formulating and executing a circle-wide mass distribution strategy, achieving gross and net acquisition targets, and attaining market leadership through revenue growth while adhering to corporate policy guidelines.
">Main Responsibilities:
">- ">
- Develop and execute distribution strategies to drive profitability in the mass retail channel.">
- Set targets for business and distribution key performance indicators (KPIs), including gross, gas, distribution UAO, DURO, and revenue.">
- Create mechanisms for gathering competition intelligence based on insights to protect subscriber base and increase revenue share.">
- Collaborate with sales and marketing heads to plan new product launches in the mass retail channel.">
Operational Focus Areas:
">- ">
- Achieve circle revenue targets for all products across brands in the mass retail channel.">
- Expand the distribution network by appointing and monitoring partners in new and existing areas.">
- Provide input to sales heads on COCA/incentive plans for channel partners and monitor their implementation.">
- Circle-level implementation of national initiatives.">
Developmental Areas:
">- ">
- Identify development needs for distribution manpower and recommend training programs or interventions.">
- Work with SEM teams to develop training programs for internal sales teams and distributors for new products and initiatives.">
- Guide and mentor team members who are not achieving desired SIP targets.">
- Share best practices within the circle and other circles.">
Key Requirements:
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- 8-10 years of experience in telecom/fmcg/mass retail distribution industry.">
- Multi-geography team leadership experience.">
- Experience in distribution planning and channel strategy implementation.">
- Ability to lead channels with diverse partner sizes and complexities.">
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