Strategic Enterprise Marketing Lead

2 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,60,00,000
Enterprise Marketing Manager Job Description

About Origa's Voice AI Platform

We seek a dynamic marketing professional to spearhead our B2B marketing efforts for Origa's cutting-edge Voice AI solutions. This role is perfect for a marketing expert with 2-4 years of SaaS experience who understands enterprise selling and can craft compelling narratives for international B2B audiences.

Key Responsibilities:

  • Develop strategic marketing plans targeting Dubai, Singapore, and US markets
  • Create product positioning and messaging resonating with enterprise decision-makers (CTO, VP Engineering, Head of Customer Success)
  • Build competitive intelligence to differentiate Origa in the voice AI landscape
  • Define ideal customer profiles and buyer personas for each geographic market

Content & Demand Generation:

  • Produce high-quality enterprise content including whitepapers, case studies, ROI calculators, and solution briefs
  • Develop account-based marketing campaigns for strategic enterprise accounts
  • Create multi-channel campaigns across email, webinars, and industry events
  • Build thought leadership content showcasing Origa's AI capabilities and customer success stories
  • Collaborate with sales to create effective sales enablement materials

Product Marketing:

  • Partner with product team to translate technical features into business benefits
  • Launch new features with go-to-market strategies tailored for enterprise buyers
  • Develop use-case specific marketing materials for key verticals
  • Create product demo videos and interactive content

Pipeline & Revenue Impact:

  • Work closely with sales to accelerate deal velocity and increase win rates
  • Support enterprise sales cycles with custom proposals and executive presentations
  • Track and optimize marketing qualified leads to sales qualified leads conversion
  • Measure and report on marketing ROI and pipeline contribution

Market Development:

  • Identify partnership opportunities with system integrators and technology partners
  • Represent Origa at industry events and conferences
  • Build relationships with industry analysts and influencers

Required Qualifications:

  • 2-4 years of B2B SaaS marketing experience, preferably in AI or enterprise software
  • Proven track record in marketing to international enterprise customers
  • Experience with complex sales cycles and demand generation

Benefits:

  • Opportunity to shape the marketing strategy of a cutting-edge AI product
  • Direct exposure to international markets and global enterprise customers
  • Performance-based travel opportunities
  • Work with a world-class team of engineers, data scientists, and go-to-market professionals
  • Significant growth potential as we scale globally
  • Competitive compensation with equity participation
  • Flexible hybrid work environment

What We Offer:

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