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Digital Marketing Strategist

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Alwar, Rajasthan, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing paid marketing campaigns across multiple platforms.

Key Responsibilities:

  • Campaign Planning: Plan, execute, and manage paid marketing campaigns across various channels.
  • Keyword Research and Targeting: Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
  • Optimization and Measurement: Monitor and optimize campaigns daily to achieve key performance indicators such as return on ad spend, click-through rate, cost-per-click, cost-per-action, and conversions.
  • Ad Creative Development: Collaborate with the creative team to develop ad creatives, copy, and A/B tests that align with brand voice and aesthetics.
  • Campaign Performance Tracking: Track, measure, and report on campaign performance using analytics tools.
  • Budget Management: Manage campaign budgets effectively to maximize returns.
  • Industry Staying Up-to-Date: Stay updated with the latest trends, tools, and best practices in performance marketing.
  • Actionable Insights: Provide actionable insights and recommendations for continuous growth.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience: 2–3 years of hands-on experience running paid marketing campaigns (preferably for e-commerce brands).
  • Analytical Skills: Strong analytical skills with proficiency in analytics tools and Excel/Sheets.
  • E-commerce Knowledge: Understanding of e-commerce funnels, retargeting, remarketing, and conversion optimization.
  • Creative Mindset: Creative mindset with an eye for impactful ad content and brand alignment.
  • Work Environment: Ability to work in a fast-paced, growth-driven environment.

Benefits:

  • Opportunity to work with a dynamic team.
  • Professional growth and development opportunities.
  • Competitive compensation package.