
Media Analytics Lead
1 week ago
We are seeking a seasoned data scientist to lead our media analytics efforts with expertise in media measurement and marketing effectiveness.
- 7-8 years of experience in data science/analytics with strong focus on media measurement, marketing performance, and optimization.
- A minimum of a bachelor's degree in computer science, data science, machine learning, mathematics, statistics, economics, or related fields with emphasis on quantitative methods.
- Expertise in developing advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
Key Responsibilities:
- Design and implement advanced analytics solutions to drive recommendations that align with business strategy and OKRs.
- Collaborate with stakeholders to develop analytical and AI solutions that meet business needs.
Desired Qualifications:
- Experience with classification models, time series forecasting, customer lifetime value models, large language models, and generative AI.
- Proficiency in programming languages such as Python, R, or SQL.
This role will play a critical part in driving business growth and improving marketing performance through data-driven insights and strategic recommendations.
As a member of our team, you will have the opportunity to work with a talented group of professionals who share your passion for data science and analytics.
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