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Content Strategist
3 weeks ago
About Dentsu International India:
Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) comprises six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by specialist divisions and scaled services.
Operating in over 145 markets worldwide with more than 66,000 dedicated talented employees, we help some of the biggest & most interesting brands win, keep and grow their best customers and achieve meaningful progress for their businesses.
We partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Job Overview:
We're looking for an innovative and strategic leader to execute branded content campaigns. This role involves collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.
Key Responsibilities:
Branded Content Strategy & Execution
- Lead end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
- Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
- Oversee creative development process, ensuring content reflects the brand's messaging, tone, and marketing goals while engaging the target audience.
- Ensure all branded content campaigns are executed within timeframes, on budget, and to the highest quality standards.
- Work closely with cross-functional teams to ensure smooth campaign execution across multiple platforms.
Clients & Stakeholder Management
- Act as main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
- Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals.
- Collaborate with clients to gather requirements and translate them into clear, concise briefs for creative and production teams.
Campaign Monitoring & Reporting
- Track and monitor campaign performance across key metrics such as engagement, reach.
- Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
- Post-campaign, analyze results and share insights with clients to help shape future content strategies.
To be successful in this role, you'll need strong skills in creative strategy, team management, and campaign execution. If you're passionate about delivering high-quality content solutions and have excellent communication skills, please apply.
You will be working closely with our talented team to develop and implement effective content strategies that drive business results.
We're committed to creating a workplace where everyone can thrive, learn, and grow. We believe in equal opportunities for everyone and want everyone to bring their full self to work.
Please apply with your updated CV and Folio mentioning the below details: Name, Mobile, Email, profile link, Current company, Designation, Total years of work experience, Are you comfortable working from Bangalore, Annual ctc, Salary expectations, Notice period.
We thank you for sending us your profile & details for this role.
If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome.
We're proud to be different and that starts with our people.
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