Music Content Strategist

2 weeks ago

Nellore, Andhra Pradesh, India beBeeMusic Full time US$ 60,000 - US$ 1,20,000
Job Description

We are seeking a skilled Music Content Strategist to lead our music programming initiatives. This role will involve defining the overall music strategy, developing editorial calendars, and ensuring genre/mood/topic coverage aligns with business goals.

Responsibilities:
  • Content Strategy & Curation: Define the overall music strategy, develop editorial calendars for playlists, campaigns, seasons, and creator trends.
  • Team Leadership & Collaboration: Lead a team of curators, playlist editors, or content managers, work closely with Music Acquisition, A&R, Marketing, Product, and Data teams.
  • User & Market Insights: Understand the needs of Hoopr's core users, leverage data and analytics to inform curation decisions.
  • Campaigns & Discovery: Drive thematic campaigns, optimize playlist placements and homepage content to increase track discovery, downloads, and licensing.
  • Content Performance Monitoring: Track how playlists and curated collections perform in terms of engagement, usage, and downloads.
Requirements
  • 4–6 years of experience in music programming, editorial curation, or content strategy at a music-tech company, DSP, media platform, or similar.
  • Strong understanding of music genres, moods, and social media use cases.
  • Proven ability to lead curation initiatives across multiple genres and formats, with a keen sense of music discovery and audience needs.
  • Comfortable working with data to make content decisions; experience interpreting dashboards or using tools like Mixpanel is a plus.
  • Experience collaborating cross-functionally with product, marketing, A&R, and content operations teams.
  • Excellent communication and project management skills, with the ability to manage timelines, campaigns, and curation calendars.
  • A strong global music sensibility with the ability to spot trends across platforms like TikTok, Instagram, and YouTube.

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