Content Strategist and Creative Lead

7 days ago

Nellore, Andhra Pradesh, India beBeeContentStrategy Full time ₹ 90,00,000 - ₹ 1,25,00,000
About the Role

We are seeking a highly skilled Content Strategist and Creative Lead to develop and execute a content strategy that drives engagement and conversion across creative and performance marketing channels.

This is an excellent opportunity for a creative professional who can drive consistency in brand voice and storytelling across all content formats.

  • Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.

The ideal candidate will have excellent writing, editing, and communication skills with a strong eye for detail, an analytical mindset with the ability to interpret content performance data and drive actionable insights.

Around here we value knowledge about SEO principles, social trends, and email marketing, which is essential for driving real results.

Key Responsibilities
  • Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

You will work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.

Requirements

To be successful in this role, you should have:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.

You should also possess:

  • Excellent writing, editing, and communication skills.
  • Strong eye for detail and analytical mindset.
  • Creative thinking and ability to speak to the modern consumer.

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