Social Media Growth Strategist 3 Days Left

2 weeks ago


Bengaluru, Karnataka, India BabyBillion Full time

About BabyBillion Preschool

BabyBillion Preschool is the fastest-growing kids' content platform, delivering engaging and educational videos for preschoolers. With over 1 billion monthly YouTube views, we aim to expand our footprint on Instagram by creating impactful, engagement-driven Reels that resonate with both kids and parents.

We are seeking a talented Social Media Growth Strategist to lead the charge in optimizing our Instagram presence.

Key Responsibilities:

  1. Identify and Repurpose Content: Analyze YouTube Shorts to select high-performing content, eliminate low-performing content, and re-edit for Instagram engagement metrics like likes, saves, and shares.
  2. Daily Reel Uploads: Schedule and upload 1 Reel daily, ensuring at least 50% achieve an engagement rate above 5%.
  3. Optimize for Engagement: Develop and implement 3 engagement strategies weekly (e.g., CTAs, captions, trending audio) and ensure a 10% quarterly increase in Save and Share rates.
  4. Leverage Competitor Insights: Analyze competitor accounts weekly to identify successful engagement patterns and incorporate Instagram-specific trends bi-weekly into the content strategy.
  5. Trend Calendar Creation: Develop a monthly calendar of major Instagram trends or events, aligning the content pipeline with opportunities like holidays and challenges.

What We're Looking For

  • Experience: 2+ years in social media growth, content strategy, or a similar role, preferably with a focus on Reels.
  • Skills:
    • Expertise in Instagram engagement metrics (like, save, share) and strategies to optimize them.
    • Ability to analyze performance data and derive actionable insights for content improvement.
    • Strong collaboration skills to work with Video Editors and other team members.
    • A keen eye for identifying trends and competitor strategies.
  • Mindset: Creative, data-driven, and proactive in finding innovative ways to boost engagement.

Salary: $80,000 - $120,000 per year

Why Work with Us?

Be part of a fast-paced, innovative environment with opportunities to make a significant impact. Work on exciting projects that combine creativity, data, and trends to captivate audiences. Contribute to the development of world-class kids' content with over 1 billion monthly views on YouTube and a growing Instagram audience.



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