
Senior Marketing Data Analyst Position
3 days ago
We are seeking a skilled Data Insights Specialist to drive business growth through data-driven decision-making.
The ideal candidate will have strong analytical skills, excellent problem-solving abilities, and the capacity to communicate complex data insights effectively.
- Key Responsibilities:
- Collect and analyze marketing data from various channels (digital campaigns, CRM, web analytics).
- Create dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Identify trends, patterns, and insights to support marketing strategy and decision-making.
- Collaborate with cross-functional teams to align data insights with business objectives.
Qualifications & Skills Needed
- Education: Bachelor's degree in engineering, technology, statistics, mathematics or a related field.
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Data Analysis Tools: Strong knowledge of tools like SQL, Python, R, or Excel.
- Visualization Tools: Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
- Marketing Platforms: Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
- Critical Thinking: Excellent problem-solving, analytical thinking, and storytelling skills with data.
- Communication: Strong communication and collaboration abilities to work across teams.
- Time Management: Ability to handle large datasets and deliver actionable insights within deadlines.
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