Senior Influencer Marketing Manager

2 days ago


Nellore, Andhra Pradesh, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 15,00,000

Job Overview

The Senior Executive will be responsible for leading influencer marketing campaigns, collaborating with influencers to create brand-aligned content, and analyzing campaign performance.

Key Responsibilities:

  • Campaign Development & Management:
    • Develop and execute influencer marketing strategies to achieve brand goals.
    • Manage relationships with influencers across social media platforms.
  • Content Strategy & Execution:
    • Collaborate with influencers to create high-quality, engaging content that adheres to brand guidelines.
    • Optimize content for maximum performance.
  • Data Analysis & Reporting:
    • Track and analyze campaign performance using metrics such as reach, engagement, and ROI.
    • Provide detailed reports to inform future campaign optimizations.
  • Team Collaboration:
    • Work closely with cross-functional teams to align influencer activities with marketing objectives.
    • Coordinate with agencies to ensure effective campaign execution.
  • Market Research & Trend Analysis:
    • Stay up-to-date on the latest trends in influencer marketing and the beauty/wellness industry.
    • Identify emerging influencers and innovative campaign ideas.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
  • Strong understanding of social media platforms and influencer landscape.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficient in using influencer marketing tools such as HypeAuditor, Qoruz, or similar platforms.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Passion for beauty, skincare, and wellness products.


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