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Senior Influencer Marketing Associate
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Our organization is seeking a creative and motivated Marketing Influencer Specialist to join our marketing team.
This entry-level position is ideal for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.
The successful candidate will assist in developing and executing influencer marketing campaigns, building relationships with influencers, and analyzing campaign performance to drive brand awareness and engagement.
- Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
- Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with the brand's target audience and values.
- Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
- Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
- Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
- Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
Key qualifications include a strong existing database of influencers, proven experience in executing influencer marketing campaigns, in-depth knowledge of social media platforms, analytical skills, project management abilities, creativity, communication skills, and collaboration skills. A bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required.
