
Enterprise Demand Generation Specialist
6 days ago
Job Opportunity
We are seeking a highly skilled professional to execute a demand generation function across both outbound and inbound channels.
About the Role
- Develop and implement end-to-end demand generation plans for enterprise and mid-market accounts in target geographies.
- Own various marketing campaigns including webinars, email campaigns, Ads, Google Ads, events, and SEO-driven inbound strategies.
- Collaborate with content and design teams to launch high-impact campaigns aligned with buyer personas and decision journeys.
- Track and report on marketing KPIs including MQLs, SQLs, CAC, funnel conversion, and ROI.
- Continuously optimize campaigns through A/B testing, data analysis, and market insights.
- Oversee the use and effectiveness of CRM and marketing automation tools.
- Support regional growth initiatives in international markets through targeted demand gen strategies.
Requirements
- 3–7 years of experience in B2B lead generation, demand generation, or growth marketing roles.
- Proven track record of driving pipeline growth for SaaS, enterprise tech, or B2B services.
- Experience managing webinars, email campaigns, Ads, Google Ads, events, and inbound strategies.
- Proficient in CRM and campaign performance tools.
- Exposure to international markets is a plus.
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