Solar Energy Optimization Lead
7 hours ago
About SolarSquare Energy
SolarSquare Energy aims to revolutionize the home-energy landscape in India. As a leading D2C residential solar brand, we design, install, maintain, and finance solar systems for homeowners nationwide. With a commitment to innovation and exceptional customer service, we're raising the bar for the industry and have become India's fastest-growing residential solar brand in just two years.
Job Overview:
We seek an experienced and skilled Head of SEO to lead our SEO strategy and execution. The ideal candidate will possess a deep understanding of search engine optimization (SEO) strategies and techniques to drive organic and paid traffic to our website. This role requires a creative and analytical mindset, as well as a passion for staying up-to-date with the latest industry trends.
Key Responsibilities:
- Strategic Leadership:
- Develop and execute a comprehensive SEO strategy aligned with business objectives to increase organic traffic and improve search engine rankings for category pages as well as city pages.
- Lead and mentor a team of SEO specialists, content creators to ensure seamless implementation of SEO initiatives.
- Work closely with Product and Engineering team for SEO-related changes on the website.
- Provide strategic direction and thought leadership to guide the team in adopting the latest SEO trends and best practices.
- Stay abreast of the latest SEO trends, algorithm updates, and best practices.
- Implement new strategies to adapt to changes in the search landscape.
- Up-to-date with the latest industry trends, best practices, and algorithm updates.
- Team Management & Leadership:
- Manage, motivate, and develop a high-performing SEO team, fostering a collaborative and innovative work environment.
- Set clear goals, expectations, and performance metrics for the team, ensuring alignment with company objectives.
- Conduct regular team meetings, performance reviews, and training sessions to build expertise and ensure continuous professional growth.
- Encourage open communication, providing constructive feedback and guidance to help team members overcome challenges and achieve their full potential.
- On-Page SEO:
- Optimize website architecture, HTML, and CSS for search engine friendliness.
- Ensure proper keyword research and integration across all website content.
- Analyze search volume, competition, and user intent to select optimal keywords for targeted campaigns.
- Optimize meta tags, headers, and internal linking structures for better indexing and visibility.
- Optimize website structure, URLs, and internal linking to improve organic rankings.
- Off-Page SEO:
- Develop and manage link-building strategies to improve domain authority and organic rankings.
- Build and maintain relationships with industry influencers, bloggers, and relevant websites to increase the backlink profile.
- Monitor and disavow toxic backlinks to maintain a healthy backlink profile.
- Monitor and analyze the impact of off-page SEO efforts on search rankings.
- Technical SEO:
- Conduct regular technical SEO audits to identify and fix issues related to crawlability, indexability, and mobile responsiveness.
- Work closely with the engineering and product team to ensure site speed, security, and performance align with SEO best practices.
- Implement structured data (Schema markup) and XML sitemaps for enhanced search engine understanding and website visibility in search results.
- Content SEO:
- Collaborate with the content team to create SEO-friendly content that drives organic traffic and engagement.
- Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent. Ensure content is optimized for readability, relevance, and search engines.
- Ensure all content is optimized for target keywords, user intent, and search engine algorithms.
- Oversee the development of content calendars, including blog posts, landing pages, and other digital assets.
- Data Analytics & Reporting:
- Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track, report, and analyze website performance.
- Monitor and analyze website performance using tools like Google Analytics and Search Console. Generate regular reports on key SEO/SEM metrics, such as organic traffic, keyword rankings, and conversion rates.
- Provide regular insights and recommendations to senior management based on data-driven analysis.
- Continuously monitor industry trends, algorithm updates, and competitor activity to keep the SEO strategy up to date.
- Collaboration & Communication:
- Work closely with cross-functional teams to align SEO strategies with broader business goals.
- Communicate SEO strategies, progress, and results to stakeholders at all levels of the organization.
Estimated Salary: ₹ 1,200,000 - ₹ 1,800,000 per annum, depending on experience and qualifications.
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