Solar Energy Optimization Lead

1 month ago

Mumbai, Maharashtra, India SolarSquare Energy Full time

About SolarSquare Energy

SolarSquare Energy aims to revolutionize the home-energy landscape in India. As a leading D2C residential solar brand, we design, install, maintain, and finance solar systems for homeowners nationwide. With a commitment to innovation and exceptional customer service, we're raising the bar for the industry and have become India's fastest-growing residential solar brand in just two years.

Job Overview:

We seek an experienced and skilled Head of SEO to lead our SEO strategy and execution. The ideal candidate will possess a deep understanding of search engine optimization (SEO) strategies and techniques to drive organic and paid traffic to our website. This role requires a creative and analytical mindset, as well as a passion for staying up-to-date with the latest industry trends.

Key Responsibilities:

  • Strategic Leadership:
    • Develop and execute a comprehensive SEO strategy aligned with business objectives to increase organic traffic and improve search engine rankings for category pages as well as city pages.
    • Lead and mentor a team of SEO specialists, content creators to ensure seamless implementation of SEO initiatives.
    • Work closely with Product and Engineering team for SEO-related changes on the website.
    • Provide strategic direction and thought leadership to guide the team in adopting the latest SEO trends and best practices.
    • Stay abreast of the latest SEO trends, algorithm updates, and best practices.
    • Implement new strategies to adapt to changes in the search landscape.
    • Up-to-date with the latest industry trends, best practices, and algorithm updates.
  • Team Management & Leadership:
    • Manage, motivate, and develop a high-performing SEO team, fostering a collaborative and innovative work environment.
    • Set clear goals, expectations, and performance metrics for the team, ensuring alignment with company objectives.
    • Conduct regular team meetings, performance reviews, and training sessions to build expertise and ensure continuous professional growth.
    • Encourage open communication, providing constructive feedback and guidance to help team members overcome challenges and achieve their full potential.
  • On-Page SEO:
    • Optimize website architecture, HTML, and CSS for search engine friendliness.
    • Ensure proper keyword research and integration across all website content.
    • Analyze search volume, competition, and user intent to select optimal keywords for targeted campaigns.
    • Optimize meta tags, headers, and internal linking structures for better indexing and visibility.
    • Optimize website structure, URLs, and internal linking to improve organic rankings.
  • Off-Page SEO:
    • Develop and manage link-building strategies to improve domain authority and organic rankings.
    • Build and maintain relationships with industry influencers, bloggers, and relevant websites to increase the backlink profile.
    • Monitor and disavow toxic backlinks to maintain a healthy backlink profile.
    • Monitor and analyze the impact of off-page SEO efforts on search rankings.
  • Technical SEO:
    • Conduct regular technical SEO audits to identify and fix issues related to crawlability, indexability, and mobile responsiveness.
    • Work closely with the engineering and product team to ensure site speed, security, and performance align with SEO best practices.
    • Implement structured data (Schema markup) and XML sitemaps for enhanced search engine understanding and website visibility in search results.
  • Content SEO:
    • Collaborate with the content team to create SEO-friendly content that drives organic traffic and engagement.
    • Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent. Ensure content is optimized for readability, relevance, and search engines.
    • Ensure all content is optimized for target keywords, user intent, and search engine algorithms.
    • Oversee the development of content calendars, including blog posts, landing pages, and other digital assets.
  • Data Analytics & Reporting:
    • Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track, report, and analyze website performance.
    • Monitor and analyze website performance using tools like Google Analytics and Search Console. Generate regular reports on key SEO/SEM metrics, such as organic traffic, keyword rankings, and conversion rates.
    • Provide regular insights and recommendations to senior management based on data-driven analysis.
    • Continuously monitor industry trends, algorithm updates, and competitor activity to keep the SEO strategy up to date.
  • Collaboration & Communication:
    • Work closely with cross-functional teams to align SEO strategies with broader business goals.
    • Communicate SEO strategies, progress, and results to stakeholders at all levels of the organization.

Estimated Salary: ₹ 1,200,000 - ₹ 1,800,000 per annum, depending on experience and qualifications.

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