
Industry Communications Strategist
2 weeks ago
The role of a Public Relations Expert plays a pivotal part in elevating brand reputation and creating lasting impacts through compelling narratives.
To excel in this position, the ideal candidate will have a strong focus on innovation and strategic storytelling, with the ability to manage multiple tasks within a dynamic, fast-paced environment.
Key Responsibilities:
- Foster relationships with traditional & digital media relevant to the industry for enhanced brand visibility, client reputation management, and outreach efforts
- Stay informed about recent industry & media trends
- Develop written copy and media materials such as client briefings, press releases, media pitches, and digital content
- Ensure successful dissemination, follow-up, and desired output on all traditional/social media activities
- Research, compile, and analyze client media coverage
- Assist the team in ideation, development, and execution of PR Plans
Requirements:
- Master's/Bachelor's Degree in Mass Communication/PR/Journalism from a reputable institution or MBA in Marketing
- 2– 4 years of experience in a public relations agency setting
- Strong verbal and written communication skills
- Ability to manage multiple tasks in a dynamic, fast-paced environment
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