
Driving Business Growth as a Digital Content Strategist
1 week ago
Job Description:
- This role involves a blend of creative content creation and data-driven performance marketing, making it ideal for someone who enjoys both the creative and analytical aspects.
- We are seeking a Performance Marketing Executive to manage and grow our online presence while driving impactful paid campaigns.
The key responsibilities include planning and executing monthly content calendars aligned with campaigns and business goals, collaborating with designers, video editors, and copywriters to create engaging posts, publishing daily content across various platforms, writing compelling captions & CTAs to boost engagement and conversions, managing community interactions, tracking and sharing user engagement insights, assisting in setting up and optimizing paid campaigns, monitoring campaign KPIs, executing A/B testing, running retargeting campaigns, preparing and maintaining weekly performance reports, tracking and analyzing key organic and paid metrics, staying updated on social trends and platform algorithms, coordinating with internal teams, aligning campaigns with product launches, webinars, and testimonials.
Key Qualifications:- 2–4 years of experience in Performance Marketing (EdTech/Finance preferred)
- Bachelor's degree in Marketing, Mass Communication, or equivalent
- Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging
- Strong written & verbal communication skills in English & Hindi
- Experience with YouTube Lives or webinars
- Knowledge of SEO for social content, hashtag strategies, and lead-gen via CTAs
- Interest in stock market/finance-related content
Sid is a leading Stock Market Education company in India. We believe that every Indian household should grow financially using the Stock Market. Our mission is to spread system-based financial education to the farthest places in India.
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