Senior User Retention Specialist

18 hours ago

Bareilly, Uttar Pradesh, India beBeeRetention Full time ₹ 8,00,000 - ₹ 10,20,000

We are seeking a seasoned professional to join our team as an Engagement Strategist. As an Engagement Strategist, you will play a pivotal role in driving user retention and reactivation efforts.

Job Summary:
  • This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base.

Key Responsibilities:

  • At-Risk User Intervention (Churn Prevention):
    • Identify Churn Signals: Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
    • Champion Qualitative Insights: Go beyond the what to understand the why. Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
    • Design & Launch Save Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.
  • Lapsed User Reactivation (Win-Back Strategy):
    • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
    • Craft Irresistible Win-Back Hooks: Go beyond generic discounts. You'll test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
    • Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.
  • Analytics & Cross-Functional Collaboration:
    • Measure What Matters: Own and report on the core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns, translating performance data into actionable insights for stakeholders.
    • Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. You will provide them with clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.
    • Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience, so your save messages and their engagement messages are perfectly aligned.

What We Offer:

  • A dynamic and collaborative work environment that fosters growth and innovation.
  • The opportunity to make a meaningful impact on user retention and reactivation efforts.
  • A competitive compensation package that reflects your skills and experience.

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