Cross Functional Brand Specialist

1 week ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878
Job Title:

Cross Functional Brand Specialist

We are seeking a dynamic and strategic individual to manage our brand portfolio. The ideal candidate will have experience in developing strong value propositions, allocating resources effectively, and driving innovation.

Key Responsibilities:
  • Brand Development: Create compelling brand packs, price strategies, and distribution channels to meet consumer needs while achieving business objectives.
  • Competitor Intelligence: Stay abreast of market trends, competitor activity, and industry developments to inform marketing plans.
  • Resource Allocation: Determine resource allocation within the brand, ensuring optimal utilization and adherence to budget.
  • Innovation: Develop and implement innovative marketing ideas, concepts, and innovations across all aspects of the marketing mix.
  • Customer Experience: Drive best-in-class customer experiences across all touch points, reviewing and monitoring processes and customer-facing interfaces.
Requirements:
  • 3-4 years of experience managing existing portfolios and new product development (NPDs) in a consumer-facing industry.
  • Full-time MBA or equivalent degree from a recognized institute.


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