Digital Marketing Specialist

3 days ago


Chennai, Tamil Nadu, India ProManage Full time

Job Summary:

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The Digital Marketing Specialist at ProManage will be responsible for conducting in-depth keyword research, analyzing website performance, and implementing strategies to improve organic search rankings and drive website traffic.

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Key Responsibilities:

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Perform keyword research to identify high-value target keywords and opportunities for optimization.

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Conduct website audits to identify technical SEO issues and recommend solutions.

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Monitor and analyze website traffic, rankings, and user behavior using SEO tools and analytics platforms.

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Optimize on-page elements such as meta tags, headers, and content to improve search engine visibility.

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Collaborate with content creators to ensure the production of SEO-friendly content.

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Stay updated with industry trends, search engine algorithm changes, and SEO best practices.

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Track and report on SEO performance metrics, such as organic traffic growth, keyword rankings, and conversion rates.

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Assist in the development and execution of link-building strategies.

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Provide recommendations for website structure and navigation improvements to enhance user experience and SEO.

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Requirements:

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A solid understanding of search engine optimization principles and best practices.

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Proficiency in SEO tools such as Google Analytics, Google Search Console, and keyword research tools.

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Strong analytical skills with the ability to interpret data and draw actionable insights.

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Knowledge of HTML, CSS, and website development principles.

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Ability to work independently and collaboratively in a fast-paced environment.

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Up-to-date knowledge of the latest trends and developments in SEO.

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Experience with content management systems (CMS) and website optimization platforms.

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Certifications in SEO or related fields are a plus.

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Salary: $60,000 - $80,000 per year

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This estimate is based on national averages and may vary depending on location and other factors.

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Work Environment:

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The Digital Marketing Specialist will primarily work in an office environment, collaborating with the marketing team and using various SEO tools and software.



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