Digital Asset Visibility Specialist

1 week ago


Gurgaon, Haryana, India Pluang Full time

About the Job

The Digital Asset Visibility Specialist at Pluang will be responsible for developing and executing strategies to enhance the visibility of our digital assets. This role focuses on improving search engine optimization (SEO) and app store optimization (ASO) to drive organic growth and user engagement.

Responsibilities

  • Develop and implement effective SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
  • Create and execute ASO strategies to enhance app visibility and rankings in app stores, improving app downloads and user engagement.
  • Conduct extensive keyword research to identify opportunities and optimize content for both SEO and ASO.
  • Optimize website content, asset pricing pages, and other critical content to outperform competitors.
  • Collaborate with content creators and the creative team to ensure all content is optimized for SEO and ASO.
  • Monitor key SEO and ASO metrics, analyze data for actionable insights, and base all recommendations on these insights.

Requirements

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field from a reputable institution.
  • Proven experience in developing and executing SEO and ASO strategies, with at least 3-5 years in a similar role.
  • Strong understanding of SEO and ASO tools, including Google Analytics, Search Console, Ahrefs, and app store analytics tools like App Annie, Sensor Tower, and Mobile Action.

What We Offer

  • Attractive compensation package - competitive salary, flexible bonus scheme.
  • Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment.
  • Healthy work environment - company-sponsored medical program, food, and beverage program, open communication. Friendly policies to support Work-life balance, team building, and celebrations.


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