Regional Marketing Strategist

4 days ago

Vizianagaram, Andhra Pradesh, India beBeeMarketing Full time ₹ 4,50,000 - ₹ 6,50,000
Below the Line Marketing Role

This position focuses on developing and executing hyperlocal campaigns in a regional setting.

  • Plan and implement on-ground marketing activities such as fertility awareness camps, clinic-level engagement, partnerships, and social media management.
  • Identify high-potential areas and local opportunities for brand visibility and lead generation.
Key ResponsibilitiesLocal Campaign Execution
  • Develop and execute on-ground BTL marketing activities including fertility camps, awareness drives, and outreach events in assigned regions.
  • Identify and capitalize on regional opportunities for brand presence and lead generation.
Community & Hyperlocal Engagement
  • Establish strong local partnerships with clinics, pharmacies, influencers, NGOs, and community leaders.
  • Tailor campaigns based on regional audience behavior and demographics.
Social Media Management
  • Manage clinic-level social media pages with engaging content.
  • Capture and post live event updates, testimonials, and community stories.
Event Management
  • Own event planning from venue selection to promotion and execution.
  • Ensure seamless experiences for stakeholders and attendees.
Reporting & Performance Tracking
  • Maintain detailed records of all BTL activities, leads generated, ROI, and budget spent.
  • Share weekly and monthly reports with the BTL Marketing Head suggesting improvements.
Brand Representation
  • Represent the brand professionally in local interactions maintaining integrity.
  • Ensure all materials align with brand standards.
Coordination & Compliance
  • Coordinate with central teams for aligned messaging and goals.
  • Adhere to all legal, ethical, and company policies during activities.

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