Marketing Product Leader

23 hours ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 2,00,00,000
Product Marketing Lead Role

We are seeking a Product Marketing Lead to shape the go-to-market strategy for our innovative products.

This role involves collaborating with cross-functional teams to effectively position solutions in the market.

Key Responsibilities:

  • Conduct thorough market analysis to understand customer needs and competitive landscape.
  • Develop clear and compelling product positioning and messaging that differentiates us from competitors.
  • Create and execute comprehensive go-to-market plans for product launches, including pricing and promotional strategies.
  • Equip sales teams with necessary tools and training to communicate product benefits and drive sales.

Drive engagement and increased adoption through effective marketing strategies and collaboration with customer success teams.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 2 - 4 years of product marketing experience, preferably in a SaaS environment.
  • Strong understanding of marketing principles and customer-centric strategies.
  • Excellent written and verbal communication skills.

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